Welcome to DARCity

Where the grass is green...

Welcome to DARCity

Where the grass is green...

DARC Profile

What is DARC

DARC is a city. The city relies on the organization and the infrastructures that are not visible and without which it would not work, such as water supply and electricity. The city rests on the streets that connect its productive units, such as factories, homes, entertainment venues and universities.

The city relies above all on the people who live in it. All of this makes up a system whose greatest value is synergy, the synergy that enabled a city to produce everything that has been produced to date, from simple everyday tools to rockets that take us off-planet.

DARC is made up of a synthesis of sectors that each separately has its own strength, but all together they form a unique ecosystem, a city that can produce excellent complex products and services.

Our vision

You don't build a city with the vision of just living in it. Our vision, and by extension our goal setting, is large and divided into 3 main areas: research, technology and social responsibility.

We're already in the business of producing innovative software, but we're not going to stop there. Our main goals include our activity in Artificial Intelligence, from which our domain name is derived, which is not .com or .gr but darc.ai. Because ai is not the future, but the present.

To innovate you have to research, and our business plan includes part of our investments going into research in technology fields. We know that in Greece we have the skilled human resources that can produce innovative technology and DARC is going to invest in these people and make them residents of its city.

Social responsibility for DARC is not and will never be a "must". Our very philosophy includes the concept of social responsibility and if there is anything we are proud of, it is that this is not only the philosophy of DARC, but you can feel it in the words of all the people who make it up. Wanting to change the world is probably impossible, but wanting to change the world around us is easy. And we will!

DARC Facts

DARC Profile

What is DARC

DARC is a city. The city relies on the organization and the infrastructures that are not visible and without which it would not work, such as water supply and electricity. The city rests on the streets that connect its productive units, such as factories, homes, entertainment venues and universities.

Our vision

You don't build a city with the vision of just living in it. Our vision, and by extension our goal setting, is large and divided into 3 main areas: research, technology and social responsibility.

DARC Facts

DARC Timeline

Advertising

Marketing Services

Marketing Services

Digital Marketing

Website Marketing: Websites remain the multi-tool of online marketing, constituting the identity of the company on the Internet. With website marketing, we improve and strategically promote a company's corporate website to attract more visitors. These visitors form a pool of potential customers who, if properly handled, are likely to purchase our products/services. The more visitors and the more targeted our website is structured, the greater the chances that they will be convinced to buy.

Search Engine Marketing (PPC advertising): With thousands of businesses out there competing for the attention of the same eyeballs, SEM is now a powerful way to advertise. It refers to the promotion of a company through paid advertisements that appear on the Google Search Results Page (SERP), targeting specific keywords that users type when searching for similar products. Its comparative advantage is that it allows the advertisement to be displayed at the exact moment when the consumer is thinking or ready to make a purchase. This once unimaginable immediacy is the hidden ace up his sleeve.

Email Marketing: They say that every time a newsletter is sent, a sale is made. Email marketing is not just a great way to promote your products or services, but also an overall strategy to educate your audience on your company's philosophy and values. With email marketing, we reach out to potential customers and build trusting relationships with them, while continuing to inspire those who have bought something even once. Whatever the goal, email marketing usually has the solution.

Content Marketing: Customers, visitors and readers are constantly seeking to come into contact with useful and beneficial content. And, at the same time, this content must reach the world in a way that feels natural, organic. This is exactly what content marketing does, it does not promote products or services, but focuses on creating and sharing high quality content, attracting, engaging and responding to audience needs. And while doing so, it leaves a positive impression on the world, improves business awareness, and highlights its expertise and expertise, establishing it as an industry leader and converting the reader into a customer.

Display Marketing: It's the kind of advertising we've all seen, and a lot of it, even when we don't realize it. Every time we visit a website, a blog or an application, the chances are that we come into contact with advertising banners and pop-ups, in specific positions on the websites. Except that we don't see them by chance, they hide an important strategy behind them, so that they harmonize with the philosophy of the website they are displaying, but also with the desired behavior of the audience. Display marketing (banner ads, rich media, video ads) works extremely well with search engine marketing.

Search Engine Optimization (SEO): There was a time when SEO was like a magician's rabbit out of his hat, an improbable magic to get our website to appear higher in search engines. Today there are no Houdini tricks to trick Googlebot, only methodical and comprehensive efforts to work with Google to better understand our content and make sure it is exactly what the user is looking for. The more successful this communication is, the better the position of the company in the list of relevant search results, increasing the traffic of its website.

Social Media Marketing: As one of the main pillars of digital marketing with excellent performance, social media marketing nowadays experiences an unexpected complication: with so many social media platforms out there, you don't know what to choose, who to talk to and how. A fact that is also annoyingly true for advertising on social media (paid social), here you are not targeting keywords and search terms, as in Google Ads, but real people, with personality, interests and behaviors. When all these components are taken into account and a comprehensive strategy is drawn up with measurable goals, then the omnipotence of social media can give some of its gold dust to every company.

Video Marketing: It's no secret, no communication strategy without video can exist, whatever the advertising goal. The only thing that has changed here is how much video marketing has grown in the meantime, no one can ignore its size anymore. What's more, even with a mobile phone you can shoot 4K video. Except that video marketing is not technological equipment or editing programs, it is something considerably more complex. And strategic. And extremely efficient. It just has to be done right.

Audio Marketing: Audio marketing uses audio to advance a business's advertising goals, but creatively incorporating it into your content strategy requires a thoughtful approach. Audio marketing increases user engagement and the time the user stays in contact with our content, improves brand perception and offers efficient solutions for on-demand and on-the-go actions.

Influencer Marketing: What was once an exotic fruit is now a tangible reality for online marketing. The influencer arena has been flooded with celebrities, traditional bloggers, but also the new generation of social media superstars, creating an explosive advertising mix. But how are all these used to promote our goals in a completely positive way? With knowledge and strategy. Only in this way can a company redeem the trust that the world shows in an influencer, obtaining the credentials it seeks for its products. You buy trust points, as long as you know how.

Mobile Marketing: It has been said that mobile marketing is the glue that binds all other marketing strategies together, and they are probably right. If it weren't for glue, promoting a business to resonate with mobile users would probably be an art. That's because when done right, mobile marketing gives the potential customer using their smartphone the kind of information they need to find what they need exactly when they need it, even when they're on the go. Anyone who hasn't employed some kind of mobile strategy in their promotion, with personalized content, local branding and in-app advertising, is already behind.

Reputation Marketing: Winning or losing a customer is sometimes the result of a good or bad review on Google Business. And that's exactly what reputation management does, it doesn't leave things to chance, responding to people's complaints and reducing negative reviews. But reputation marketing goes a step further, incorporating positive impressions into the marketing of the business itself. That is, it leaves satisfied customers to advertise the value of the company. Since we all now understand when something is genuine and authentic and when it is set up and paid for.

Growth marketing: There was a time when marketing was somewhat simpler, first you made a product and then you marketed it. Growth marketing has radically transformed the landscape, introducing a catalytic variable, so that the sequence is something like this today: you build, promote, analyze, rebuild, repromote, measure, etc. The numbers, all the assumptions, the experiments are now the priority and strategies must be supported by data and readjusted in light of new data. When the data does not agree with the plan, so much the worse for the plan. Cuteness and attractive branding campaigns do not fit here, nothing but dry sales and revenue growth.

Performance Marketing: This is another digital marketing strategy that cuts all ties with the old ones. Performance marketing is primarily about the result, the cost is based on how the audience interacts with the content. The advertiser therefore only pays when the promotional goal has been achieved (click, sale, view, lead, etc.), it is a particularly pocket-friendly strategy. Performance marketing is based on performance, with ROI (return on investment) taking a leading role, as this is where we record, measure, evaluate and optimize everything.

Marketing Automation: The Darcly application is a cloud platform for digital marketing and paid ads optimization. The software allows the user to monitor in real time all advertising accounts and active ads on social media and search engines. Through the app, he can compare the performance of digital marketing actions on Facebook, Instagram and Google Ads and be updated at any time on advertising expenditure and metrics, gaining a complete picture of the marketing budget. Both the average user and the professional advertiser enjoy automated performance optimization of their ads, with the Automated Performance Optimization+ machine learning algorithm. The AI system checks paid ads in real-time for anomalies and numerical anomalies (e.g. sharp fluctuations in performance indicators), eliminating the possibility of spending unnecessarily on ads that do not perform as expected.

360° Omnichannel Marketing: Given that in digital marketing everything starts from the content, the question that arises effortlessly is what do you do after this extremely valuable content. How and how much do you use it? And this is exactly where integrated marketing enters our story, the general interconnection of an idea, i.e. between such different media, always maintaining the coherence of the communication strategy. If you're wondering how a series of informative website blog posts can be made into tasty social media material, before being stitched together into an informative eBook and finally transformed into a complete video that will reach the recipient through a hodgepodge of media and channels, then you have entered the territory of 360° Marketing. And imagine, he says, this idea playing out in the physical location, inside the store's screens! In the DARC universe, this highly effective on-the-spot marketing is possible through our Digital Signage service. Another super weapon in our digital marketing quiver.

Website Marketing

  • Website optimization (UI/UX)
  • Search Engine Optimization & SEO copywriting
  • Google Analytics & Google Search Console
  • Content marketing strategy
  • Social media marketing (organic & paid)
  • Email marketing & Email signatures
  • Remarketing (Retargeting)
  • Google Business Profile

Search Engine Marketing

  • Search intent analysis
  • SEM targeting
  • Keyword research & strategy
  • Conversion tracking
  • Google Search Ads optimization (Quality Score)
  • A/B testing
  • Google Ads professional setup and optimization

Email Marketing

  • Promotional emails
  • Survey emails
  • Seasonal marketing emails
  • Invite emails
  • Newsletter emails
  • Welcome emails
  • Confirmation emails

Content Marketing

  • Website content marketing
  • Social media content marketing
  • Email content marketing
  • Blog content marketing
  • Paid Ads content marketing
  • Video content marketing
  • Viral content marketing
  • Interactive content marketing
  • Native advertising
  • Storytelling

Display Marketing

  • Personalized ads
  • Retargeting ads
  • Contextually targeted ads
  • Site-placed ads

Search Engine Optimization

  • Technical SEO (mobile friendliness, responsiveness, page load speed, metadata)
  • On-Page SEO (crawling, indexing, ranking)
  • Off-Page SEO: Backlinking
  • Keyword optimization
  • SEO-friendly copywriting
  • SEO metrics
  • Google Business Profile professional setup and optimization

Social Media Marketing

  • Organic content strategy 
    • Profile curation
    • Posting (repurposing, reposting, recycling)
    • Engaging 
    • Measuring
    • Adjusting 
    • Social media professional setup and optimization
  • Paid social strategy
    • Facebook advertising
    • Instagram advertising
    • Twitter advertising
    • LinkedIn advertising
    • YouTube advertising
    • Meta Business Suite professional setup and optimization 

Video Marketing

  • Commercials
  • Social media videos
  • Brand videos
  • Event videos
  • Demo videos
  • Interviews & Testimonials 
  • How-Tos
  • Lifestyle videos
  • Animated videos (2D & 3D)
  • Animated artworks
  • Webinars
  • YouTube channel professional setup and optimization 
  • Video production
    • Creative planning
    • Pre-production
    • Production
    • Post-production
    • Distribution

Audio Marketing

  • Radio spots
  • Sound design
  • Podcasting
  • Microcasting
  • Audio articles (Blogging)
  • Branded playlists
  • Voice search
  • Voice-enabled advertising
  • Podcast Ads

Influencer Marketing

  • Instagram influencer marketing
  • YouTube influencer marketing
  • Brand partnerships

Native Advertising

Native Advertising: Native Advertising is paid content that is published in a media and is made to look and function as an organic part of it. The content fits harmoniously into the medium's theme and does not look like an advertisement, so as not to disrupt the user experience. In this way, paid content takes on the natural characteristics of the medium's editorial style and lends its credibility, effectively acting as a Trojan horse to further the advertising's purpose.

Viral Marketing

Viral Marketing: And why pay professionals to advertise when the people I'm targeting can advertise me? If this all sounds a bit paradoxical to you, welcome to the surreal territory of Viral Marketing. It is undoubtedly a difficult and often rough path, but at the same time it is an extremely effective and extremely economical way of promotion. How does word of mouth catapult a company's awareness to intergalactic levels? Information here.

Mobile Marketing

  • Mobile applications
  • App-based marketing 
  • Location-based marketing
  • QR codes
  • Mobile Search Ads
  • Mobile Image Ads

Reputation Marketing

  • Reputation management
  • Influencing consumer perception
  • Managing and promoting user-generated content 
    • Customer reviews 
    • Testimonials 
    • Online ratings 
    • Social media mentions
  • Influencer marketing 

Growth marketing

  • Campaign optimization
  • Just-in-time campaigns 
  • Micro campaigns
  • Multi-channel marketing
  • Data analysis
  • Marketing metrics
  • Advanced targeting
  • SEO
  • A/B testing
  • Paid marketing
  • Email marketing
  • Affiliate marketing

Performance marketing

  • Programmatic advertising
  • Sponsored content
  • Content marketing 
  • Social media marketing 
  • Search engine marketing
  • Video marketing
  • Website marketing 
  • Marketing analytics
    • Cost Per Click (CPC)
    • Cost Per Impression (CPM)
    • Cost Per Sales (CPS)
    • Cost Per Leads (CPL)
    • Cost Per Acquisition (CPA)

Marketing Automation

  • Darcly: Digital marketing and ad optimization platform

360° Omnichannel Marketing

  • Website
  • SEO
  • Search engine marketing
  • Social media marketing
  • Affiliate marketing
  • Remarketing
  • Email marketing
  • Video marketing
  • Content marketing

Website Marketing

  • Website optimization (UI/UX)
  • Search Engine Optimization & SEO copywriting
  • Google Analytics & Google Search Console
  • Content marketing strategy
  • Social media marketing (organic & paid)
  • Email marketing & Email signatures
  • Remarketing (Retargeting)
  • Google Business Profile

Search Engine Marketing

  • Search intent analysis
  • SEM targeting
  • Keyword research & strategy
  • Conversion tracking
  • Google Search Ads optimization (Quality Score)
  • A/B testing
  • Google Ads professional setup and optimization

Email Marketing

  • Promotional emails
  • Survey emails
  • Seasonal marketing emails
  • Invite emails
  • Newsletter emails
  • Welcome emails
  • Confirmation emails

Content Marketing

  • Website content marketing
  • Social media content marketing
  • Email content marketing
  • Blog content marketing
  • Paid Ads content marketing
  • Video content marketing
  • Viral content marketing
  • Interactive content marketing
  • Native advertising
  • Storytelling

Display Marketing

  • Personalized ads
  • Retargeting ads
  • Contextually targeted ads
  • Site-placed ads

Search Engine Optimization

  • Technical SEO (mobile friendliness, responsiveness, page load speed, metadata)
  • On-Page SEO (crawling, indexing, ranking)
  • Off-Page SEO: Backlinking
  • Keyword optimization
  • SEO-friendly copywriting
  • SEO metrics
  • Google Business Profile professional setup and optimization

Social Media Marketing

  • Organic content strategy 
    • Profile curation
    • Posting (repurposing, reposting, recycling)
    • Engaging 
    • Measuring
    • Adjusting 
    • Social media professional setup and optimization
  • Paid social strategy
    • Facebook advertising
    • Instagram advertising
    • Twitter advertising
    • LinkedIn advertising
    • YouTube advertising
    • Meta Business Suite professional setup and optimization 

Video Marketing

  • Commercials
  • Social media videos
  • Brand videos
  • Event videos
  • Demo videos
  • Interviews & Testimonials 
  • How-Tos
  • Lifestyle videos
  • Animated videos (2D & 3D)
  • Animated artworks
  • Webinars
  • YouTube channel professional setup and optimization 
  • Video production
    • Creative planning
    • Pre-production
    • Production
    • Post-production
    • Distribution

Audio Marketing

  • Radio spots
  • Sound design
  • Podcasting
  • Microcasting
  • Audio articles (Blogging)
  • Branded playlists
  • Voice search
  • Voice-enabled advertising
  • Podcast Ads

Influencer Marketing

  • Instagram influencer marketing
  • YouTube influencer marketing
  • Brand partnerships

Native Advertising

Native Advertising: Native Advertising is paid content that is published in a media and is made to look and function as an organic part of it. The content fits harmoniously into the medium's theme and does not look like an advertisement, so as not to disrupt the user experience. In this way, paid content takes on the natural characteristics of the medium's editorial style and lends its credibility, effectively acting as a Trojan horse to further the advertising's purpose.

Viral Marketing

Viral Marketing: And why pay professionals to advertise when the people I'm targeting can advertise me? If this all sounds a bit paradoxical to you, welcome to the surreal territory of Viral Marketing. It is undoubtedly a difficult and often rough path, but at the same time it is an extremely effective and extremely economical way of promotion. How does word of mouth catapult a company's awareness to intergalactic levels? Information here.

Mobile Marketing

  • Mobile applications
  • App-based marketing 
  • Location-based marketing
  • QR codes
  • Mobile Search Ads
  • Mobile Image Ads

Reputation Marketing

  • Reputation management
  • Influencing consumer perception
  • Managing and promoting user-generated content 
    • Customer reviews 
    • Testimonials 
    • Online ratings 
    • Social media mentions
  • Influencer marketing 

Growth marketing

  • Campaign optimization
  • Just-in-time campaigns 
  • Micro campaigns
  • Multi-channel marketing
  • Data analysis
  • Marketing metrics
  • Advanced targeting
  • SEO
  • A/B testing
  • Paid marketing
  • Email marketing
  • Affiliate marketing

Performance marketing

  • Programmatic advertising
  • Sponsored content
  • Content marketing 
  • Social media marketing 
  • Search engine marketing
  • Video marketing
  • Website marketing 
  • Marketing analytics
    • Cost Per Click (CPC)
    • Cost Per Impression (CPM)
    • Cost Per Sales (CPS)
    • Cost Per Leads (CPL)
    • Cost Per Acquisition (CPA)

Marketing Automation

  • Darcly: Digital marketing and ad optimization platform

360° Omnichannel Marketing

  • Website
  • SEO
  • Search engine marketing
  • Social media marketing
  • Affiliate marketing
  • Remarketing
  • Email marketing
  • Video marketing
  • Content marketing

Website Marketing: Websites remain the multi-tool of online marketing, constituting the identity of the company on the Internet. With website marketing, we improve and strategically promote a company's corporate website to attract more visitors. These visitors form a pool of potential customers who, if properly handled, are likely to purchase our products/services. The more visitors and the more targeted our website is structured, the greater the chances that they will be convinced to buy.

Search Engine Marketing (PPC advertising): With thousands of businesses out there competing for the attention of the same eyeballs, SEM is now a powerful way to advertise. It refers to the promotion of a company through paid advertisements that appear on the Google Search Results Page (SERP), targeting specific keywords that users type when searching for similar products. Its comparative advantage is that it allows the advertisement to be displayed at the exact moment when the consumer is thinking or ready to make a purchase. This once unimaginable immediacy is the hidden ace up his sleeve.

Email Marketing: They say that every time a newsletter is sent, a sale is made. Email marketing is not just a great way to promote your products or services, but also an overall strategy to educate your audience on your company's philosophy and values. With email marketing, we reach out to potential customers and build trusting relationships with them, while continuing to inspire those who have bought something even once. Whatever the goal, email marketing usually has the solution.

Content Marketing: Customers, visitors and readers are constantly seeking to come into contact with useful and beneficial content. And, at the same time, this content must reach the world in a way that feels natural, organic. This is exactly what content marketing does, it does not promote products or services, but focuses on creating and sharing high quality content, attracting, engaging and responding to audience needs. And while doing so, it leaves a positive impression on the world, improves business awareness, and highlights its expertise and expertise, establishing it as an industry leader and converting the reader into a customer.

Display Marketing: It's the kind of advertising we've all seen, and a lot of it, even when we don't realize it. Every time we visit a website, a blog or an application, the chances are that we come into contact with advertising banners and pop-ups, in specific positions on the websites. Except that we don't see them by chance, they hide an important strategy behind them, so that they harmonize with the philosophy of the website they are displaying, but also with the desired behavior of the audience. Display marketing (banner ads, rich media, video ads) works extremely well with search engine marketing.

Search Engine Optimization (SEO): There was a time when SEO was like a magician's rabbit out of his hat, an improbable magic to get our website to appear higher in search engines. Today there are no Houdini tricks to trick Googlebot, only methodical and comprehensive efforts to work with Google to better understand our content and make sure it is exactly what the user is looking for. The more successful this communication is, the better the position of the company in the list of relevant search results, increasing the traffic of its website.

Social Media Marketing: As one of the main pillars of digital marketing with excellent performance, social media marketing nowadays experiences an unexpected complication: with so many social media platforms out there, you don't know what to choose, who to talk to and how. A fact that is also annoyingly true for advertising on social media (paid social), here you are not targeting keywords and search terms, as in Google Ads, but real people, with personality, interests and behaviors. When all these components are taken into account and a comprehensive strategy is drawn up with measurable goals, then the omnipotence of social media can give some of its gold dust to every company.

Video Marketing: It's no secret, no communication strategy without video can exist, whatever the advertising goal. The only thing that has changed here is how much video marketing has grown in the meantime, no one can ignore its size anymore. What's more, even with a mobile phone you can shoot 4K video. Except that video marketing is not technological equipment or editing programs, it is something considerably more complex. And strategic. And extremely efficient. It just has to be done right.

Audio Marketing: Audio marketing uses audio to advance a business's advertising goals, but creatively incorporating it into your content strategy requires a thoughtful approach. Audio marketing increases user engagement and the time the user stays in contact with our content, improves brand perception and offers efficient solutions for on-demand and on-the-go actions.

Influencer Marketing: What was once an exotic fruit is now a tangible reality for online marketing. The influencer arena has been flooded with celebrities, traditional bloggers, but also the new generation of social media superstars, creating an explosive advertising mix. But how are all these used to promote our goals in a completely positive way? With knowledge and strategy. Only in this way can a company redeem the trust that the world shows in an influencer, obtaining the credentials it seeks for its products. You buy trust points, as long as you know how.

Mobile Marketing: It has been said that mobile marketing is the glue that binds all other marketing strategies together, and they are probably right. If it weren't for glue, promoting a business to resonate with mobile users would probably be an art. That's because when done right, mobile marketing gives the potential customer using their smartphone the kind of information they need to find what they need exactly when they need it, even when they're on the go. Anyone who hasn't employed some kind of mobile strategy in their promotion, with personalized content, local branding and in-app advertising, is already behind.

Reputation Marketing: Winning or losing a customer is sometimes the result of a good or bad review on Google Business. And that's exactly what reputation management does, it doesn't leave things to chance, responding to people's complaints and reducing negative reviews. But reputation marketing goes a step further, incorporating positive impressions into the marketing of the business itself. That is, it leaves satisfied customers to advertise the value of the company. Since we all now understand when something is genuine and authentic and when it is set up and paid for.

Growth marketing: There was a time when marketing was somewhat simpler, first you made a product and then you marketed it. Growth marketing has radically transformed the landscape, introducing a catalytic variable, so that the sequence is something like this today: you build, promote, analyze, rebuild, repromote, measure, etc. The numbers, all the assumptions, the experiments are now the priority and strategies must be supported by data and readjusted in light of new data. When the data does not agree with the plan, so much the worse for the plan. Cuteness and attractive branding campaigns do not fit here, nothing but dry sales and revenue growth.

Performance Marketing: This is another digital marketing strategy that cuts all ties with the old ones. Performance marketing is primarily about the result, the cost is based on how the audience interacts with the content. The advertiser therefore only pays when the promotional goal has been achieved (click, sale, view, lead, etc.), it is a particularly pocket-friendly strategy. Performance marketing is based on performance, with ROI (return on investment) taking a leading role, as this is where we record, measure, evaluate and optimize everything.

Marketing Automation: The Darcly application is a cloud platform for digital marketing and paid ads optimization. The software allows the user to monitor in real time all advertising accounts and active ads on social media and search engines. Through the app, he can compare the performance of digital marketing actions on Facebook, Instagram and Google Ads and be updated at any time on advertising expenditure and metrics, gaining a complete picture of the marketing budget. Both the average user and the professional advertiser enjoy automated performance optimization of their ads, with the Automated Performance Optimization+ machine learning algorithm. The AI system checks paid ads in real-time for anomalies and numerical anomalies (e.g. sharp fluctuations in performance indicators), eliminating the possibility of spending unnecessarily on ads that do not perform as expected.

360° Omnichannel Marketing: Given that in digital marketing everything starts from the content, the question that arises effortlessly is what do you do after this extremely valuable content. How and how much do you use it? And this is exactly where integrated marketing enters our story, the general interconnection of an idea, i.e. between such different media, always maintaining the coherence of the communication strategy. If you're wondering how a series of informative website blog posts can be made into tasty social media material, before being stitched together into an informative eBook and finally transformed into a complete video that will reach the recipient through a hodgepodge of media and channels, then you have entered the territory of 360° Marketing. And imagine, he says, this idea playing out in the physical location, inside the store's screens! In the DARC universe, this highly effective on-the-spot marketing is possible through our Digital Signage service. Another super weapon in our digital marketing quiver.

NotiFund

Notifications for Funding

NotiFund is a funding tracking service, an application that sends notifications about funding that your business may be eligible for.

NotiFund is a funding tracking service, an application that sends notifications about funding that your business may be eligible for.

NotiFund and its specialized team monitor the most key sectors of the State for business activity: NSRF, Recovery Fund, DYPA, subsidized programs, debt arrangements, etc. and is near you 365 days a year.

When you receive a notifund, it means that our system has identified a funding opportunity for you.

  • Consulting investment programs
  • Personalized research on issues related to the eligibility of investment programs
  • Monitoring the implementation of subsidized programs
  • Business plan study and preparation

medicalTv is an exclusively medical television channel that is shown to the patients of the surgeries while they wait in the waiting room.

It is based on Digital Signage technology and transmits medical content according to the practice's specialty, promoting the doctor's services and building trusting relationships with his audience.

medicalTv plays with great success in medical facilities throughout Greece and Cyprus, informing and entertaining patients with its varied and well-thought-out program.

medicalTv is an exclusively medical television channel that is shown to the patients of the surgeries while they wait in the waiting room.

Digital Signage is an innovative product of DARC that offers real Integrated Marketing, through the On-the-Spot Marketing service.

It is an advertising and information method that uses from simple televisions to multiple high-definition screens in various formations and sizes (video wall), acting as the ultimate promotion tool at the most important point, exactly where the product/service is sold: in the physical space .

Digital Signage is an innovative product of DARC that offers real Integrated Marketing, through the On-the-Spot Marketing service.

DARC Software /*

DARC develops innovative software applications. In addition to the exclusive production of our own Digital Signage software (DAS), we have completed projects in Front End and Back End (C#, PHP, JavaScript, etc.). We design and implement any cloud software requested of us.

Darcy

Digital marketing and ad optimization platform.

Darcly is a digital marketing application with machine learning that allows the advertiser and advertiser to track the performance of their ads in real time. 

Digital marketing and ad optimization platform.

Darcly is a digital marketing application with machine learning that allows the advertiser and advertiser to track the performance of their ads in real time. It's an innovative digital media ad management tool, providing a comprehensive view of what you're spending, where you're spending it and how much your investment is getting. 

The Automated Performance Optimization+ machine learning algorithm constantly checks your ads, so you can be sure that your campaign is always following the goals you set.

All-in-one tool for digital marketing:

  • Comparative advertising performance on Facebook, Instagram and Google Ads
  • Direct contact with the advertising budget and better budgeting 
  • Automated ad optimization with the Automated Performance Optimization + engine
  • Detection of non-standard changes in key performance indicators
  • Active monitoring of website traffic and traffic sources
  • Deeper understanding of how audience and company interact
  • Predicting consumer buying behavior
  • Useful visualization and easy understanding of metrics, indicators and numbers
  • Drawing up a comprehensive marketing strategy

hellodoctor

Medical appointment and patient management software.

hellodoctor is a digital calendar application for doctors and medical centers that allows you to organize your day and appointments, manage your clients' bookings and set the times between your appointments.

Medical appointment and patient management software.

hellodoctor is a digital calendar application for doctors and medical centers that allows you to organize your day and appointments, manage your clients' bookings and set the times between your appointments. 

But it doesn't stop there, offering a series of online organization and management tools that wink at marketing and promotions. 

It allows you to get bookings even when the practice is closed, but also get verified reviews, achieving a higher ranking in Google's organic results. And at the same time inform your patients about new services of your clinic or offers.

  • Registration of personal patient information
  • Record patient medical history
  • Update on receipt of results by SMS
  • Online receipt of exams with a code
  • Data security and GDPR
  • Dating from Facebook
  • High ranking in Google
  • Online viewing
  • Discounts and offers
  • Medical Subscription
  • New services
  • Patient Map
  • Record team performance
  • Reliable statistics
  • Trend analysis

Help Center

We have created the dedicated support.darc-corp.com platform as a communication channel to serve our customers perfectly. So that you have full supervisory control over the work our team has undertaken for you.

How we organize your projects

DARC places great importance on the satisfaction of its customers and the absolutely successful result, which is why we have created a new way of working together.

We digitized in 100% all the production processes of a project, so that it is completed quickly, efficiently and with continuous control at every stage of the implementation. The way we build and shield the relationship between us is an important component of our success.

Help Center

We have created the dedicated support.darc-corp.com platform as a communication channel to serve our customers perfectly. So that you have full supervisory control over the work our team has undertaken for you.

How we organize your projects

DARC places great importance on the satisfaction of its customers and the absolutely successful result, which is why we have created a new way of working together.

We digitized in 100% all the production processes of a project, so that it is completed quickly, efficiently and with continuous control at every stage of the implementation. The way we build and shield the relationship between us is an important component of our success.

e-Learning has taken the world of education by storm and DARC couldn't do without its own training center. At DARC Academy you will find not only courses on how to get the most out of our services, but also on a host of other topics that can help you and your business. Our courses were born from the real needs of our customers:

e-Learning has taken the world of education by storm and DARC couldn't do without its own training center. At DARC Academy you will find not only courses on how to get the most out of our services, but also on a host of other topics that can help you and your business.

      • Educational videos on tools such as eshop, wordpress and programs that make your life easier
      • Courses for beginners to use computers
      • Consulting courses about management
      • Consulting courses about management
      • Detailed instructions on matters of regulation and operation of productivity programs.

See an example of interactive communication in website construction so you know what to expect when we work together

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What is DARC

DARC is a city. The city relies on the organization and the infrastructures that are not visible and without which it would not work, such as water supply and electricity. The city rests on the streets that connect its productive units, such as factories, homes, entertainment venues and universities.

The city relies above all on the people who live in it. All of this makes up a system whose greatest value is synergy, the synergy that enabled a city to produce everything that has been produced to date, from simple everyday tools to rockets that take us off-planet.

DARC is made up of a synthesis of sectors that each separately has its own strength, but all together they form a unique ecosystem, a city that can produce excellent complex products and services.

Our vision

You don't build a city with the vision of just living in it. Our vision, and by extension our goal setting, is large and divided into 3 main areas: research, technology and social responsibility.

We're already in the business of producing innovative software, but we're not going to stop there. Our main goals include our activity in Artificial Intelligence, from which our domain name is derived, which is not .com or .gr but darc.ai. Because ai is not the future, but the present.

To innovate you have to research, and our business plan includes part of our investments going into research in technology fields. We know that in Greece we have the skilled human resources that can produce innovative technology and DARC is going to invest in these people and make them residents of its city.

Social responsibility for DARC is not and will never be a "must". Our very philosophy includes the concept of social responsibility and if there is anything we are proud of, it is that this is not only the philosophy of DARC, but you can feel it in the words of all the people who make it up. Wanting to change the world is probably impossible, but wanting to change the world around us is easy. And we will!

What is DARC

DARC is a city. The city relies on the organization and the infrastructures that are not visible and without which it would not work, such as water supply and electricity. The city rests on the streets that connect its productive units, such as factories, homes, entertainment venues and universities.

The city relies above all on the people who live in it. All of this makes up a system whose greatest value is synergy, the synergy that enabled a city to produce everything that has been produced to date, from simple everyday tools to rockets that take us off-planet.

DARC is made up of a synthesis of sectors that each separately has its own strength, but all together they form a unique ecosystem, a city that can produce excellent complex products and services.

Our vision

You don't build a city with the vision of just living in it. Our vision, and by extension our goal setting, is large and divided into 3 main areas: research, technology and social responsibility.

We're already in the business of producing innovative software, but we're not going to stop there. Our main goals include our activity in Artificial Intelligence, from which our domain name is derived, which is not .com or .gr but darc.ai. Because ai is not the future, but the present.

To innovate you have to research, and our business plan includes part of our investments going into research in technology fields. We know that in Greece we have the skilled human resources that can produce innovative technology and DARC is going to invest in these people and make them residents of its city.

Social responsibility for DARC is not and will never be a "must". Our very philosophy includes the concept of social responsibility and if there is anything we are proud of, it is that this is not only the philosophy of DARC, but you can feel it in the words of all the people who make it up. Wanting to change the world is probably impossible, but wanting to change the world around us is easy. And we will!

NotiFund

NotiFund is a funding tracking service, an application that sends notifications about funding that your business may be eligible for.

NotiFund and its specialized team monitor the most key sectors of the State for business activity: NSRF, Recovery Fund, DYPA, subsidized programs, debt arrangements, etc. and is near you 365 days a year.

When you receive a notifund, it means that our system has identified a funding opportunity for you.

  • Consulting investment programs
  • Personalized research on issues related to the eligibility of investment programs
  • Monitoring the implementation of subsidized programs
  • Business plan study and preparation

medicalTv

medicalTv is an exclusively medical television channel that is shown to the patients of the surgeries while they wait in the waiting room.

It is based on Digital Signage technology and transmits medical content according to the practice's specialty, promoting the doctor's services and building trusting relationships with his audience.

medicalTv plays with great success in medical facilities throughout Greece and Cyprus, informing and entertaining patients with its varied and well-thought-out program.

Digital Signage

Digital Signage is an innovative product of DARC that offers real Integrated Marketing, through the On-the-Spot Marketing service.

It is an advertising and information method that uses from simple televisions to multiple high-definition screens in various formations and sizes (video wall), acting as the ultimate promotion tool at the most important point, exactly where the product/service is sold: in the physical space .

Darcy

Digital marketing and ad optimization platform.

Darcly is a digital marketing application with machine learning that allows the advertiser and advertiser to track the performance of their ads in real time.

It's an innovative digital media ad management tool, providing a comprehensive view of what you're spending, where you're spending it and how much your investment is getting.

The Automated Performance Optimization+ machine learning algorithm constantly checks your ads, so you can be sure that your campaign is always following the goals you set.

All-in-one tool for digital marketing:

  • Comparative advertising performance on Facebook, Instagram and Google Ads
  • Direct contact with the advertising budget and better budgeting 
  • Automated ad optimization with the Automated Performance Optimization + engine
  • Detection of non-standard changes in key performance indicators
  • Active monitoring of website traffic and traffic sources
  • Deeper understanding of how audience and company interact
  • Predicting consumer buying behavior
  • Useful visualization and easy understanding of metrics, indicators and numbers
  • Drawing up a comprehensive marketing strategy

hellodoctor

Medical appointment and patient management software.

hellodoctor is a digital calendar application for doctors and medical centers that allows you to organize your day and appointments, manage your clients' bookings and set the times between your appointments. 

But it doesn't stop there, offering a series of online organization and management tools that wink at marketing and promotions. 

It allows you to get bookings even when the practice is closed, but also get verified reviews, achieving a higher ranking in Google's organic results. And at the same time inform your patients about new services of your clinic or offers.

All-in-one tool for digital marketing:

  • Registration of personal patient information
  • Record patient medical history 
  • Update on receipt of results by SMS
  • Online receipt of exams with a code
  • Data security and GDPR
  • Dating from Facebook
  • High ranking in Google 
  • Online viewing
  • Discounts and offers
  • Medical Subscription
  • New services
  • Patient Map
  • Record team performance
  • Reliable statistics
  • Trend analysis

Academy

e-Learning has taken the world of education by storm and DARC couldn't do without its own training center. At DARC Academy you will find not only courses on how to get the most out of our services, but also on a host of other topics that can help you and your business. Our courses were born from the real needs of our customers:

      • Educational videos on tools such as eshop, wordpress and programs that make your life easier
      • Courses for beginners to use computers
      • Consulting courses about management
      • Consulting courses about management
      • Detailed instructions on matters of regulation and operation of productivity programs.